As a brand strategist and researcher for APOCALIPSIS, I generated a detailed media narrative contextualizing the structural inequalities in the music industry which would serve as a foundational asset for our social impact initiative, a BIPOC record label incubator program. This narrative was used to highlight the necessity of such a program to investors, potential partners, and various media outlets. As the foundation for this media narrative, I designed and executed quantitative and qualitative research on the marginalization of BIPOC in the music industry. While conducting my research I identified the lack of intersectional statistics in existing literature and produced data on Afro-Latinx erasure, a topic that hadn’t been given proper attention. I seamlessly weaved statistics, history, and cultural analysis into a compelling narrative that exposed the historic and contemporary racial inequalities in the American music industry. I then was able to effectively translate this dense research into a sleek client-ready presentation that secured the interest of high-profile investors.